New Year, new you!
It's the current in vogue phrase at this time of year.
However if you're a company or business it might actually be something you look into. The power of a strong brand in the market place has been proven through numerous articles. The importance it plays to your customers, your employees and future employees is immeasurable.
Candidates are naturally drawn to a strong brand. They already have a perception of who you are and what you do. Strong branding has the power to lure candidates into your influence.
A good EVP refresh or a new direction or a fresh impetuous into the market can do wonders for your appeal to candidates.
Linking that EVP into a Brand refresh can make your appeal even stronger.
Give it some thought.
The attached article is great example of a few companies that successfully refreshed their brand.
We all know that stagnation is the road to ruin, and yet, a lot of companies are terrified that rebranding, or at least realigning their strategy, will culminate in their own personal apocalypse. However, a rebrand can inject a new lease of life into a business. One sterling example of this, was Just Eat’s recent upheaval. Their Marketing Director, Ben Carter, recently spoke to The Drum, explaining why the rebrand is “so much more than just a change of logo.” The introduction of new consumer-facing technology means that Just Eat could soon be using pilot delivery robots and group ordering systems.