Interesting research from the Behavioural Insights Team (David Cameron's famous 'Nudge Unit') which applies behavioural science to provide better communication outcomes. Their recent work - looking at interventions to increase BAME recruitment in police forces - underlines the need to take a candidate-centric approach - both in terms of making the recruitment  process more friction-free and in attraction. 

This reflects latest work at TMP Worldwide where we're increasing using developed personas and a 'whole person' approach to assessment to deliver better hiring outcomes.