Tiktok is the go to place for influencer marketing and increasingly is a core pillar of early careers recruitment marketing. The language springing up on there is quickly being adopted off the platform and into everyday conversation.
There's a fully summary in this article and a few of my favs below.
Some people say being woke is a sign of awareness to social issues, others whip out the term as an insult. Fun and wokeness aside, the evolution of language raises an important point.
Organisations are looking for broader diversity in their talent pools but aren't necessarily broadening their acceptance of the variety of language that comes with this. There is still a class stigma attached to pronunciation and use of language. An assumption that it is an indication of intelligence.
Your early careers talent will speak one way with their friends and put on a persona when they hit the desk.
How is that inclusive? How is that bringing their whole self to work?
But can an employer ask employees to only speak a certain way in the workplace?
Can a language policy be regarded as discriminatory on grounds of race?
Can you disregard someone from the recruitment process for their use of language?
Is the concept of 'business' language still relevant?
There is surprisingly little case law on this given how diverse the UK workforce has become.
The language you use with candidates must be authentic to you and your company. It's not advisable to start sliding these into your comms. But you may hear them at careers fairs, or see them in comments on your social pages.
Here's a selection from the full list in this article, tweaked for recruitment situations:
Cap is another word for lie. Saying “no cap” means that you aren’t lying, or if you say someone is “capping,” then you are saying they are lying.
“I’m actually going to be productive today, no cap.” “You actually got a job w XYZ? You’re capping.”
Another lol; something so funny that it killed you. The emoji replaces the laughing emoji.
“That guy/girl/girl/person is hilarious, has me ded💀.”
When something is so uniquely good/better.
“This assessment centre was hits different.”
Checking someone’s energy or personality. Can be a permanent thing, or just based on something someone does. A pass/no pass situation.
“I'd love to be an apprentice. It passes the vibe check.”
“They didn't reply to my application, they don't pass the vibe check.”
I hope you are ✍️ (which means taking mental notes) as in...... make✍️ sure ✍️ not ✍️ to ✍️ judge ✍️ someone✍️ for ✍️ their ✍️ language.
With the rise of the social media app, no generation has popularized lingo like Generation Z. TikTok has become the go-to place for influencers, and the language used on the platform consistently goes viral, including the term "cheugy," a way Gen Z makes fun of out-of-date millennial trends.