Fascinating to read the blog from Nikki Edwards at NelsonHall, indicating that the most in-demand TA services in 2022 will be employer branding and associated services contributing to organisations’ brands.

 She highlights that businesses will work hard to promote their company cultures to be future-of-work fit for their audiences, across all talent channels. Priority is on promoting diversity, equity, inclusion, and belonging (DEIB), work flexibility, safety/wellbeing, career longevity, and environmental, social, and corporate governance (ESG) issues.

This certainly reflects what we're seeing across both our TMP Worldwide and PeopleScout brands in EMEA, with proposals for EVP, employer brand and more disruptive candidate attraction strategies up over 30% year-on-year.

Clearly employers are grasping the need to differentiate and crystallise their offer to potential & future staff, as the ‘Great Resignation’ continues to gain pace.